Cookies Policy
Last Updated: 19th August 2025
1. What Are Cookies?
A cookie is a small text file placed on your device (computer or mobile) when you visit a website. Cookies help the website recognise your device, remember settings, and provide useful features like analytics and advertising tracking.
2. Why We Use Cookies
We use cookies for the following purposes:
Type | Purpose |
|---|---|
Essential/Strictly Necessary Cookies | Required to enable core functionality, such as navigation and security. Without these, the website may not function properly. |
Analytics Cookies (Google Analytics) | Track how visitors use the site (such as pages visited, time spent), helping us improve performance and user experience. |
Advertising Cookies (AdRoll) | Enable remarketing and ad targeting — so we can show relevant content and adverts to visitors across the web. |
3. Which Cookies We Use
Google Analytics
Tracks anonymised site usage data for performance analysis.
AdRoll Cookies
_adroll – Tracks visitor interactions with adverts.
_adroll_shared – Enables cross-device tracking.
_adroll_fpc – First-party cookie for engagement tracking.
__ar_v4 – Handles attribution data.
These cookies help us measure and improve our advertising campaigns’ effectiveness and deliver better marketing experiences.
4. Your Consent
Under UK law (PECR & UK GDPR), you must give explicit consent before any non-essential cookies are stored on your device. Consent must be:
Freely given
Informed
Specific to each processing purpose
Easy to withdraw at any time
Upon visiting the site, you will see a cookie banner where you can accept or decline non-essential cookies. Essential cookies are always enabled.
5. Managing Cookie Preferences
You can manage or block cookies in several ways:
Use the cookie banner to set preferences.
Use your browser settings to clear or block cookies (e.g. via settings or privacy menu).
For advertising tracking, you can opt out using browser-level settings or via the network advertising opt-out tools.
If you block essential cookies, core site functions may not work correctly.
6. Further Information & Support
For more information about cookie laws and your rights:
Wrightsure Insurance Services (North West) Ltd,
11 & 12 Hurricane Drive,
Estuary Business Park,
Liverpool,
L24 8RL